Pay Per Click
With Google, Yahoo, MSN and more, you can pay for a Performance Based Keyword Marketing Campaign to leverage search engines to attract qualified traffic to your site.
This is known as a Pay Per Click (PPC) marketing campaign. It is the only way that will instantly get your site traffic and listed on the search engines. Pay Per Click campaigns can be a very effective way to reach your specific targeted audience. You set a pre-set limit you want to spend for each keyword or each keyword phrase and you then pay for each time someone clicks on your ad. Keywords and phrases can be any price with most ranging from about $0.25 - $5.00 for each keyword. Figuring out what your profit item or percent is critical in determining how much you should set as a limit for each click. You need to make sure that your covering your costs!
Each program has ways to research relevant targeted keywords that fit your criteria. You can track your marketing ROI with many systems that can show you what keyword or phrase is performing best and even if it generated a sale or lead. You can see many reports to run a full analysis to view the effectiveness of your campaigns! You can track each click to see where each visitor went on your site! Radio, television, and billboard can't do that!