Web Site Analysis
Does your Site Function and Usability (Information Architecture) work for you?The navigational elements of your site are important for several reasons. A web site analysis can let you know what elements are working and what elements are failing. The paths that users take to gain information about your company and services are critically important. The way your site is laid out contributes to either a negative user experience or a positive user experience. These items and more make a web site analysis a critical component in your online marketing strategy. You can have the greatest search engine optimization techniques in place and be spending a lot of money in pay per click campaigns, but if you site isn't professional looking and have good flow, users won't stick around.
Provide your users with a great experience, not a bad one. If they fumble around trying to find your contact information will they give up and go to your competitor who has their contact info front and center? Are your pages so heavy in file size your users don't wait around for it to download? Is there a nice and easy flow to follow to find key elements? These and many more items are key in having a successful site.
A full web site analysis is key in determining the next step and level your site needs to get to. Sometimes, it’s a small change here and there. Other times, it may mean a site redesign. Either way, remember your site is an asset, not an expense.